8, 1965, as a half-hour program and expanded to an hour in 1975. Soap operas - named for the soap companies that advertised on them in the early days - began as radio programs in the 1930s, and moved to television in the ’50s in a 15-minute format. The move left just three soap operas remaining on network TV: ABC’s “General Hospital,” and CBS’s “The Young and the Restless” and “The Bold and the Beautiful.” “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers,” Mark Lazarus, chairman of NBCUniversal Television and Streaming, said in a statement. 12, when the hourlong “NBC News Daily” will also premiere in its place on network TV. “Days of Our Lives” will make its Peacock debut on Sept. It will be replaced in the time slot by a news program, adding to the demise of the soap opera genre that, for most of television’s existence, was a steady presence on the major American networks each afternoon.

After more than 57 years and 14,000 episodes, NBC is moving “Days of Our Lives,” one of the last remaining soap operas, from its afternoon TV perch onto Peacock, the network’s streaming service.

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