The care with which they approached the shows extended to the actors as well. I was there as a photographer and took pictures.” So they allowed us in and we went to the studios. But we also wanted to create an industry and make some friends. We promised them that we wouldn’t do anything to bring discredit to the industry because we wanted to sell magazines. “They lumped fan magazines together and we were guilty by association with Photoplay and Movie Mirror and TV/Radio Mirror. Procter & Gamble owned most of the shows, and naturally, they didn’t want any kind of controversy whatsoever. “There were no publicity departments for daytime television at the time at the networks. “I think we would have to be credited with creating this industry because, originally, Paul Denis and I had to go to the producers and ask for cooperation,” he continued. But we had the field pretty much to ourselves until the mid-1970s,” Rosenberg revealed.

And the second soap opera magazine that came out was Afternoon TV, which had a different publisher. But it was very successful, so we decided immediately to put out another one and another one and it became Daytime TV as a monthly. If it bombed, we wouldn’t have to put out the next quarter. It was called ‘Winter’ because it was going to be a quarterly at the time. “The first issue we ever did was Winter 1970. So, we gave it a shot with Daytime TV,” he said. We decided to put one out first to see if it would work. So we went to the publisher and said that we wanted to try a soap magazine on a more frequent basis. But when we put out this soap opera magazine, it sold very well. “Up until then, the fan magazines concentrated mainly on movies and movie stars. At that time, our publisher was not sure if it would happen for us because there was never any print on soaps in any of the magazines. “The original editor was Paul Denis and I was the Art Director. “In 1969, we did a one-shot called Who’s Who In Daytime TV,” recalled Rosenberg, who would stay with the magazine until his 1997 retirement.

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